Mac app · One-time payment
Your Instagram posts, always on brand. You just write.
Colours, type, logo, tone of voice and the things you never say: set them once, and after that they're on everything you make. For people running a business without a designer.
macOS 12+ · Apple silicon Mac · no account, no subscription
The hard part is already done
Three design decisions. You make them once, and that's that.
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Your brand, once
Colours, type and logo go in once, at the start. After that they're not something you decide any more.
- Ten base colours
- 76 typefaces, nothing to install
- Contrast checked as you go
- SVG logo, four variants
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The preview is the file
The preview and the final file come from the same code, not from two versions that nearly match.
Every PNG measured at its exact size · no network during capture
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Five templates, four sizes
Editorial, big headline, icon list, full-bleed photo, newsletter. All five in all four sizes.
1080×1440 · 1080×1350 · 1080×1080 · 1080×1920 · visual editor for your own
Three steps. The middle one repeats.
From the brief to the finished PNG without switching windows.
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Describe your brand
Who you talk to, how you sound, and what you never say. Type it in or paste something you already have.
5 blocks · nothing goes in until you say so
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Ask for the post
A one-line request and how many slides. If your brand brief already names the topic, not even that.
up to 4,000 characters · 1 to 10 slides · it tells you which template it picked, and why
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Tweak and export
Every field counts down against the template's real limit. When it all fits: PNG, JPEG or ZIP.
80 levels of undo · autosave after 900 ms
Before you buy
What you need, what happens on first launch, what it won't do.
What you need
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A Mac with Apple silicon, M1 or later
Intel Macs won't run it, and Rosetta doesn't help: it translates Intel to ARM, not the other way around -
macOS 12 Monterey or newer
Anything older won't even start -
339 MB to download, 837 MB installed
One file. Everything it needs is inside it -
Your own ChatGPT account
The AI isn't included: you connect it from inside the app and your own subscription pays for it. Connect nothing and it still works, with a local writer whose text you'll want to go over first
The first time you open it
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macOS blocks it
It isn't signed with an Apple certificate: that costs €99 a year and would push the price up. It isn't a virus and it isn't a damaged file -
Right-click, then Open
Control-click works too. In the warning that comes up, choose «Open» again -
20 seconds, and only the first time
After that it opens on a double-click like anything else -
The full steps come with your receipt
They're in front of you the moment you need them, right after you pay
What it doesn't do
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No posting or scheduling
You get the files and you upload them yourself. There's no calendar and no queue -
No video, animation or Reels
The «9:16» is a still image -
Instagram sizes only
No LinkedIn, no X, no Pinterest, no web banners -
No accounts, cloud or team
Everything lives on your disk. And you can't upload your own corporate typeface: you pick from the 76 built in
You pay once
No subscription, no account, no renewal email to cancel next year.
What you get
Commercial use of everything you export, clients included, no watermark.
Payment and download go through Gumroad. The price is in euros. Your card converts at its own rate.